“The goal of Public Relations has always been reaching the influencers on a specific topic; whether they were news media, employees or consumers, and getting them to talk about our brand, product or cause. While this is still the primary mission, how we reach our audience has certainly changed. Social media has given us a near infinite number of channels for reaching out, engaging and flattering those we want to get in front of. This new world has changed the way we look at PR. It’s not just press releases and pitch letters alone – now we spend our days planning epic events, employing flash mobs, designing huge ambient installations, engaging on Facebook and Twitter and working as a team to create buzz. This brand new arsenal of weapons helps make our clients the talk of the town.”

– Tessa

 


 

Join us for an Interactive Visual Content Workshop

Join us for an Interactive Visual Content Workshop
Join us on April 1, 2016 from 8:30-10 a.m. for an interactive visual content workshop at the T. Rowe Price Finance Lab at Towson University. Our Creative Director, Darren Easton will be leading the session with Jeffrey Davis, former chapter president of PRSA, and other design and social media experts from our team. Public relations professionalsRead more

Defend Your Brand Image at What Cost?

Defend Your Brand Image at What Cost?
Recently, Chick-Fil-A has been making the news again and not for its delicious chicken sandwiches. Chick-fil-A’s President Dan Cathy caused controversy when he stated that his company backs the traditional family unit when asked about same-sex marriage. Many decided to boycott Chick-fil-A after this statement. But are the opinions of the company president the sameRead more

Hold On For The Ride: Charles Barkley Takes Weight Watchers In A New Direction

If you’re a man, watch television with a man, or watch the TV programs that advertisers like us to believe that men watch, chances are you’ve seen one of these ads from Charles Barkley, former pro basketball player and self-described “round mound of rebounds”: Yep, that’s Charles Barkley. For Weight Watchers. You might expect toRead more

How Does a Brand Stop a Hoax? By Rallying Their Ambassadors

How Does a Brand Stop a Hoax? By Rallying Their Ambassadors
About a year ago we began hearing some unsettling stories about our favorite fast food franchise, McDonalds. Specifically, that the chain was setting us back about 50 years by charging African-American customers an extra $1.50 as “an insurance policy due in part to a recent string of robberies.” Despite the fact that we eventually learnedRead more

When PR and Advertising Collide: Campaign Success

When PR and Advertising Collide: Campaign Success
Advertising and public relations: sometimes we ask what the difference is. Sometimes it seems more than that; PR vs advertising in a battle of the ages. But we are mistaken to think that the two are so different or work against each other. In fact, the two probably need each other more than you mightRead more

“ADventures” of a PR Princess

“ADventures” of a PR Princess
For those of you who don’t know me, I am a self proclaimed “PR princess.” Don’t believe me? Check out my Twitter bio. I even graduated from college with a degree in PR and freelanced in the field for some time. So how, you may ask, did I end up working as an account coordinatorRead more

Where One Door Closes, Another Opens. Especially for GM.

Where One Door Closes, Another Opens. Especially for GM.
If you haven’t heard, Toyota has recently been hard at work cleaning up the mess of its 2.3 million vehicle recall. While it is potentially devastating for Toyota, whose entire brand image has been based on vehicle reliability, it led for some pretty opportunistic moments for others in the auto industry. Hardly anyone took advantage, but GMRead more

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