“We love market research. Without it we wouldn’t be able to build the Taj Mahal of ads, brands and campaigns. It is our job to become experts on the industry of every brand we work with. We have to know the details of their consumers, their competitors, their products and services along with the environment they live in. This is the first step in every campaign and it’s a must. The end result of good market research is finding that unknown nugget about the market. The best part is assessing what makes your consumer tick, what are their habits and why do they love your product – ultimately discovering what makes the brand unique and successful. Market research is the foundation and groundwork necessary to build any successful campaign.”

– Danielle

 


 

Feeding Offline Strategies with Digital Insights

Feeding Offline Strategies with Digital Insights
Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches the consumer should be custom tailored to their demographic profile but more importantly to the way they think, feel and live. Once upon a time, this market research was conducted in a very offline, veryRead more

Research: A Work of Art

Research: A Work of Art
Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the better. Ideally you’d be able to use several methodologies to gather as much information as possible to create the most detailed picture of the market, target audience, competitors, etc. ButRead more

Creating a Powerful Brand to Jump off the Shelf

Creating a Powerful Brand to Jump off the Shelf
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product embodies the brand and commands attention on highly competitive retail shelves. This was our challenge when working on a recent brand development project for a new acne skincare product line,Read more

Advertisers Pay Attention – Women are More Active on Social Networks than Men

Advertisers Pay Attention – Women are More Active on Social Networks than Men
It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards them. Since the social network boom has dramatically increased over the past couple of years, and with the new Facebook Timeline layouts and the ability to brand YouTube and TwitterRead more

Without Benchmarking, We’re All Blind Mice.

You wouldn’t walk into a room and not turn on the lights.  If you did, you wouldn’t know where you are in relation to everything that surrounds you.  Marketing without benchmarking is like venturing into a room with the lights off. bench·mark [bench-mahrk] – noun: a standard of excellence, achievement, etc., against which similar things must be measured or judged As marketers we have a plethora of buzzwordsRead more

Getting Your Target Audience to Act: Easier Said Than Done

Getting Your Target Audience to Act: Easier Said Than Done
Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish these things. Most want their target consumers to act: to try a new product, buy the newest version, tell a friend. Whatever the case may be, it is forever the challenge of marketers to moldRead more

The Golden Rule of Marketing: Advertise unto the consumer as you would have a brand advertise unto you.

The Golden Rule of Marketing: Advertise unto the consumer as you would have a brand advertise unto you.
I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think its human nature to want to be perceived as an individual and not just another person in the crowd. It’s the reason we all make the choices we do. From the clothes we wear toRead more

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