Most creative agencies do not truly understand franchise marketing, but we do. We partner with clients to support franchise sales and often work directly with Advisory Councils and regional co-ops to support owners in everything from local grassroots tactics to national campaigns. We help empower local owners to take initiative while building your brand regionally and nationally.
We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more
Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands. It was always up to the HR Director to deal with bringing in new talent and hiring the needed team members. But these days, things seem to be shifting and we’re often tasked with creatingRead more
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take away from the quality of the offerings. While that still holds true in most cases, we’ve had pretty amazing results working with Seasons Pizza on a discount focused campaign thatRead more
As much fun as the Superbowl is to watch, it’s even better to plan a Superbowl campaign for one of your clients. Superbowl Sunday is a huge day for pizza and wing consumption; so naturally, we worked with Seasons Pizza to make sure they made a big splash leading up to Superbowl Sunday. Integration wasRead more
I’ll admit it; I’m having WAY too much fun working with JumpBunch on their new mascot, JB. Not only is he a spot-on, strategic mascot for the children’s sports and fitness brand, but he’s super cute!
Sometimes we are lucky enough to get a project that leaves us jumping with joy. Over the last few months we have had the pleasure of working with one of our favorite clients, JumpBunch to help them develop the perfect mascot for their children’s sports and fitness brand. We got together with the JumpBunch founders, corporate teamRead more
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a time it was bagel shops, then Mexican fast casual, then every manner of hamburger imaginable. Most recently, pizza concepts are hotter than a large pie fresh out of the oven. NotRead more
I like to look at every business as a small business. Even large companies are made up of smaller pieces and departments that often function like their own small business. In the franchise world, each franchisee runs their branch as a small business with the added tools and resources of the entire company. Every businessRead more
Franchise prospects are doing more and more research before they are willing to fill out a form on your website or pick up the phone. This means much more of our sales pitch has to be available online. Gone are the days where we can have a few teasers about a business concept and expectRead more
As an agency that supports franchise organizations, we’ve attended many conferences where we have been involved but can also observe the dynamics between owners, staff and management. Admittedly, conferences are complex, from logistics to content. From our experience, if you keep these five over-arching principles in mind, you will host a successful franchisee conference everyRead more
Contrary to popular thinking, content is not king and cold calling is not dead. Some marketers have begun to think if they do a great job at B2B social media, then qualified prospects will rain in. Grizzled sales veterans contend it’s still all about building personal relationships. The fact is, building and nurturing a business-to-businessRead more
It’s hard to say no to your owners. If they think they need a new brochure, email campaign, social approach – whatever – if you don’t answer their need, they will go off and do it themselves. Often the results make a mess of your efforts to build a cohesive brand, they usually look unprofessionalRead more
Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. Founder Tom Bunchman had a unique concept in need of a strong brand to communicate it quickly and memorably. As his network grew and new profit centers emerged, he alsoRead more
Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected their emergence as the market leader, along with strategic planning and branded materials to better support each franchisee’s marketing. STRATEGY Executed full brand development based on strategic primary research insights. PositionedRead more
Many franchisors have a love-hate relationship with the portals or directories that charge thousands of dollars a year with the promise of healthy lead generation. It’s a well-known fact that while the costs keep going up, lead volume has waned in recent years. There are a number of variables at work here, to be sure:Read more
Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for almost everything we create. For franchises brands, implementing consistent, branded marketing is both a greater opportunity, and of course a greater challenge. For multi-unit franchises it is an especially slipperyRead more
Sometimes, the timing is right for a brand refresh. In the event that you’re a franchisee, this challenge may be more difficult than you expect. It’s always important to start a rebranding project with a clear strategy.