We strategically plan to create a campaign to influence consumers directly by implementing messages, usually with a call to action, that uses personal contact information, ie: phone numbers, mailing addresses and email. These types of campaigns are advantageous to our clients because they reach the consumer directly, increases buzz, and drives them to your business with incentives and can ultimately create a positive return on investment, all done in a trackable, measurable form. With the evolution of internet, direct marketing doesn’t just have to involve elements such as direct mail. It can be emails and we now have the ability to capture personal information through internet ads, following trends through cookies. You can thank the internet for increasing our abilities to stalk people more efficiently.

 


 

PR vs. Marketing: Who’s the Heavyweight?

PR vs. Marketing: Who’s the Heavyweight?
When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, are they interchangeable? Do we really need both? With how often they are discussed together, it’s easy to blur their specific functions and lump them into one checkbox. Let’s startRead more

Powerful Work Tools for Designers

Powerful Work Tools for Designers
The gap between web designers and developers is rapidly declining due to the rise of web design tools. UXPin and Invision are great options for web designers. These powerful tools allow you to create websites with their cutting edge design editor. The prototypes are brought to life with adding drag-and-drop functionality. Within the platform are user-interface librariesRead more

Technology and Marketing

Technology and Marketing
I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

Learn how your team could benefit from agile marketing

Learn how your team could benefit from agile marketing
As marketers, we’re always looking to launch campaigns faster and increase ROI. Recently, our industry has started to embrace a new methodology that is based on something that the tech industry uses for project management – agile software development. We have seen a lot of success adapting these agile marketing concepts to fuel campaigns andRead more

5 digital marketing conferences to attend in 2015

5 digital marketing conferences to attend in 2015
I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends and best practices. Digital marketing is an evolving industry and it is extremely important to stay ahead of the curve if you want to surpass your competitors. Attending industry conferencesRead more

What “Marketing Integration” Really Means Today

What “Marketing Integration” Really Means Today
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and digital, through paid, earned and owned media. However, true integration now means more: interacting with prospects and customers in ways that build a real relationship with your brand: The customer’sRead more

The New Jersey REALTOR® Magazine Gets a Home Makeover

The New Jersey REALTOR® Magazine Gets a Home Makeover
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the  magazine that the organization publishes. We were thrilled to help revamp the magazine with a new design using the new brand elements. The goal was toRead more

Pages: 1 2 3 4 5 6 7 8 9 10 11 12