Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social media has a completely different meaning for them. It’s not just a platform for keeping up with friends, but a way for them to engage and interact with brands. ShoppercentricRead more

Meet Kayla, Our Newest Account Executive

Hello!  My name is Kayla Twain and you’re looking at the newest Account Executive at The Cyphers Agency.  I can’t wait to examine client profiles, learn business needs, and bring organizations to the next level with innovative campaigns, fresh marketing concepts, and bold creative choices. I received my BA in Mass Communications with specializations inRead more

A Day in the Life — Account Coordinator

The beauty of my job is every day is an adventure. Each day bring its own to do lists, tasks and deadlines. From job writing to email and blog execution, brainstorming, emails, client meetings, it is all in a day’s work. 6:15am — Rise and Shine! My mornings start with a coffee date with myRead more

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and experiences. And that insight explains why selfies, food pics, check-ins and posts about exactly what someone is doing during the day, no matter how boring or irrelevant it is, hasRead more

How Design Affects Consumer Decisions

Think back to the last in-store purchase you made… What did you buy it? Did you just pick it up off the shelf and mosey on your way or did you ponder your decision for some time? I don’t know about you, but for me, even a simple toilet paper run turns into what seemsRead more

A Campaign to Celebrate 100 Years of History

It’s not often that we get to help one of our clients celebrate 100 years of history. It’s been especially fun working with B. Frank Joy to develop their 100 year anniversary campaign. They’ve been around so long, their first jobs in underground infrastructure used a horse and buggy! With such a rich history, itRead more

Join us for a Social Media Session with the AFP

We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th, a day-long workshop designed for fundraisers at all levels of experience and in all types of organizations. Our session, “The latest ways to leverage social media to maximize fundraising success,” willRead more

What To Expect From Super Bowl 50 Ads

Superbowl 50 Ads
Remember the days where the anticipation would build waiting to see what Super Bowl ads would air during the game? Now, the Internet has taken away some of the surprise by making ads available to view online more than one week before the game. But it’s still exciting to see what entertainment is in store forRead more

A Day In The Life of an Intern

Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a glimpse into a typical day as her. Breakfast is the most important meal of the day! Wakey wakey! Starting with some social monitoring Keep an eye on the non-virtual worldRead more