Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more

Helping AMVETS Better Serve Those Who Serve Our Country

AMVETS Website Design and Development
AMVETS was overdue for a major overhaul of their web presence. Their new site needed to be mobile-friendly and provide a far more effective tool for members, families and supporters. AMVETS serves veterans of all ages – from the Korean and Vietnam eras to vets returning from Iraq and Afghanistan. This means their users rangeRead more

Enhancing the Website Functionality for Grain Foods Foundation

Grain Foods Foundation Website Functionality
We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to be a helpful, expert group of thought leaders and advocates for all grain foods. When developing the web site strategy and goals it was important to establish a GFF brandRead more

Trade Association Rebrand Challenge

Grains Food Foundation Website
The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own member companies. Creating a cohesive brand identity for an association is therefore particularly challenging. It is no wonder they had developed various logos and looks over time, including a separateRead more

The New Jersey REALTOR® Magazine Gets a Home Makeover

Rebranding design for NJ Realtor Magazine
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the  magazine that the organization publishes. We were thrilled to help revamp the magazine with a new design using the new brand elements. The goal was toRead more

Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

New Ways Food Brands Can Reach Consumers at the Point of Sale – Part 2

Shopping for Health
In part 1 of this post, we told you about a great new resource for Supermarket Registered Dietitians. Well, the launch is official and you can now check it out for yourself. The Cyphers Agency was happy to lend our food and online marketing expertise to help develop ShoppingForHealth.org for Nancy Tringali Associates. Nancy Piho, CEO of Nancy TringaliRead more

New Ways Food Brands Can Reach Consumers at the Point of Sale

Shopping for Health
Supermarket Dietitians Crave Great Content In recent years, supermarkets have discovered that Registered Dietitians are a powerful customer service and marketing tool. Almost every major grocery chain now employs a number of RDs, some as many as one per store. Supermarket Registered Dietitians (SRDs) wear a number of hats to educate and engage consumers, from managing in-storeRead more