Popular Holiday Ad Campaigns of 2016

The holidays can leave you feeling stressed out. Between shopping and entertaining, it can feel like you have a second job from November until the end of the year. In an effort to keep consumers entertained during this busy time, companies have come up with clever holiday advertising campaigns. Here are two of my favorite holiday adRead more

Food brands positioned properly can do no wrong. As long as you know how to do it.

Special K Workout
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things mean, but the most misunderstood is positioning. When it is done right, a properly positioned brand can do no wrong. No particular vertical has benefitted more from positioning than theRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more

Skin Care Case Study: Branded Packaging Gets Product on Shelves

CPG Marketing gets products on shelf with branding
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, a passionate leadership team and a modest budget, the brand’s management was seeking the most effective way to create retail partnerships for national distribution while connecting with consumers to createRead more

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.Read more

Packaging Design Anatomy 101

Coral Active Infographic
Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes to packaging design however, some people think it’s just that: design. Not us! If you’re doing your job right, packaging design isn’t just about making a pretty box. It’s a strategicallyRead more

When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend

  With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media.  It is no secret that on social, photos are all the hype.  There are even social platforms like Pinterest, Instagram and Tumblr who are completely photocentric, and a multitude ofRead more