Powerful Work Tools for Designers

The gap between web designers and developers is rapidly declining due to the rise of web design tools. UXPin and Invision are great options for web designers. These powerful tools allow you to create websites with their cutting edge design editor. The prototypes are brought to life with adding drag-and-drop functionality. Within the platform are user-interface librariesRead more

Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

5 digital marketing conferences to attend in 2015

Digital Marketing Conferences to Attend in 2015
I totally understand that implementing digital marketing strategies can be overwhelming. Even as a social media expert, I am never done learning about new trends and best practices. Digital marketing is an evolving industry and it is extremely important to stay ahead of the curve if you want to surpass your competitors. Attending industry conferencesRead more

What “Marketing Integration” Really Means Today

Marketing Integration Meaning
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and digital, through paid, earned and owned media. However, true integration now means more: interacting with prospects and customers in ways that build a real relationship with your brand: The customer’sRead more

Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

6 Ways to Break Through Email Marketing Clutter

Getting people to open an email is a difficult thing. Sometimes I even have trouble getting my friends and family to open and respond to emails, and I already know them! It’s exponentially harder to create strong open and click through rates when it comes to email marketing. We’ve covered the discussion about when to send emails, butRead more

Creativity (cre·a·tiv·i·ty)

 Creativity is one of those buzz words that everyone in the marketing world just loves to throw around. In pitch meetings, in brainstorms, in vision statements, everyone touts their ability to live and breathe creativity. But the fact is being creative is a heck of a lot more than the design team developing original, strategicRead more

What is Your Purple Cow? Book Review and Giveaway 

Purple Cow by Seth Godin
Seth Godin’s popular book Purple Cow Transform Your Business by Being Remarkable is about how businesses must have great products and great ideas to promote them in order to succeed. With so many products available a product must stand out from the crowd, be a Purple Cow, to get noticed. The purchase lifecycle of anyRead more