On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more

Breaking Discount Rules to Increase Sales

Breaking Discount Rules
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take away from the quality of the offerings. While that still holds true in most cases, we’ve had pretty amazing results working with Seasons Pizza on a discount focused campaign thatRead more

JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. Founder Tom Bunchman had a unique concept in need of a strong brand to communicate it quickly and memorably. As his network grew and new profit centers emerged, he alsoRead more

Patrice and Associates Case Study

Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected their emergence as the market leader, along with strategic planning and branded materials to better support each franchisee’s marketing. STRATEGY Executed full brand development based on strategic primary research insights. PositionedRead more

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for almost everything we create. For franchises brands, implementing consistent, branded marketing is both a greater opportunity, and of course a greater challenge. For multi-unit franchises it is an especially slipperyRead more