We were saddened to hear the news of Steve Jobs passing today. We offer our condolences to his family and friends. His battle with cancer was well known but we were hopeful he might be able to experience a longer retirement since he stepped down from his role at Apple. We in the creative field of advertising and design feel a kinship with the innovative spirit of this man. The way he continued to bring astonishing new products to the world until today was impressive.
Many of us have had a lot of experience using Apple products. I remember when I was studying design back around ’90 at MICA that we had some of the first Apple computers. I used the original Mac to create an illustration that was printed out on a dot matrix printer. Macs were less immune to viruses back then and our whole computer lab was shut down for a month from an attack. I continue to use Apple’s products now and rely on my trusty iMac.
We were drawn to the “think different” philosophy created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day that drove Apple’s product creation. Their products worked better for design and publication back then and continue to do so today. Here’s hoping Apple will continue in the direction that Mr. Jobs envisioned. Let’s raise a toast to a truly creative spirit.