Lead-Generation Campaign to Secure Memberships

ICBA lead-generation campaign
Community banking is a complex and challenging market with continuous regulatory changes, compliance updates, and evolving technology demands. So when one of our favorite clients, the Independent Community Bankers of America (ICBA) came to us for support to increase memberships and revenue, it was no small task. The target audience is relatively small and wellRead more

JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. Founder Tom Bunchman had a unique concept in need of a strong brand to communicate it quickly and memorably. As his network grew and new profit centers emerged, he alsoRead more

Patrice and Associates Case Study

Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected their emergence as the market leader, along with strategic planning and branded materials to better support each franchisee’s marketing. STRATEGY Executed full brand development based on strategic primary research insights. PositionedRead more

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.Read more

Chesapeake Bay Trust Case Study

CHALLENGE The Chesapeake Bay license plates or “Bay Plates” are a major funding source for the Chesapeake Bay Trust (CBT). The plates only cost $20, but this non-profit could never improve its 10% penetration rate. Most Maryland drivers thought they could only get new plates when they bought a car or renewed their registration; someRead more