“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”

– Anna (8 yr team member)

 


 

Day in the Life of a Senior Account Executive

Day in the Life of a Senior Account Executive
I say I am a Senior Account Executive (my official title) but as many people know I am the queen of multi-tasking and wearing a lot of hats – account executive, traffic manager, production manager, client billing, Workamajig pro, working mom, and the list goes on and on. Here’s just a sneak peek of howRead more

Ten Years of Lessons Learned

Ten Years of Lessons Learned
I recently celebrated ten years at The Cyphers Agency. It got me thinking about all the amazing people I’ve worked with over the years and all the great things I learned from them. None of these things are life changing, or even new concepts. But when I think about how far I’ve come over theRead more

Take a Fresh Look at Your Media Plan

Take a Fresh Look at Your Media Plan
It’s that time of year again. Whether you love it or hate it, media planning season is upon us. It’s time to start crunching numbers and evaluating needs for 2014. Even the best media planners can get stuck in the same patterns year over year, gradually decreasing the effectiveness of the plan. Never fear, ourRead more

Let’s talk about creative briefs

Let’s talk about creative briefs
I want to take a few minutes to talk about the importance of a brief, how we approach the brief, the challenge and strategy, target audience, and client collaboration that it takes to put together a comprehensive brief. To some, facing a creative brief is no different than staring down a stack of TPS reports.Read more

Pros and Cons of Digital Printing

Pros and Cons of Digital Printing
When coordinating print projects, we are often asked to deliver faster timelines, competitive budgets, and all-the-while delivering the highest quality. Over the past 5 years the quantities for most print projects has decreased significantly. It is rare that I coordinate a print job that is more than 2500 pieces, not to mention a large-format brochureRead more

Putting On Your Consumer Thinking Cap – Google Adwords Style

Putting On Your Consumer Thinking Cap – Google Adwords Style
A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to Google in a pinch. Need to know how to get rid of pimples fast? Google it. Want to find some easy recipes to make with chicken stock? Google it. And sinceRead more

The Suits of Account Service: The Agency’s Unsung Hero

The Suits of Account Service: The Agency’s Unsung Hero
An old mentor of mine once talked about strategy as a carefully designed plan to destroy the competition. If you share that strategy with someone and they can’t say yes that’s me, or yes I want it, your strategy stinks. Our account team is the creator of these diabolical plans. Strategy is simply the wayRead more