Advertising Blog, The Cyphers Agency
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observation. integration. communication. open your mind.

deep ad thoughts blog

Breaking Discount Rules to Increase Sales

Breaking Discount Rules

So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take >>

The Internet’s Power in the Starbucks Red Cup Controversy

Dunkin Donuts holiday cup

November is my favorite month. And not just because of my birthday. It’s also the time of the year when Starbucks releases their red holiday cup >>

Exorcising Ghost Referral Traffic from Google Analytics

Filtering ghost referral traffic in Google Analytics

If you look at Google Analytic reports for your website, you probably have noticed an increase in traffic to your site from sites you probably >>

Getting Into the New Google 3-Pack

Google three pack map results

Local search results on Google have changed recently as Google reduced the number of map results they show from seven to three. This 3-pack makes >>

The Power of Emotional Advertising

The Power of Emotional Advertising

As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way consumers feel, >>

The value of fixing 404 errors

Fixing 404 Errors

If a site has linked to your site and later that content is deleted or moved, a visitor from that link will see a 404 >>

Day in the Life of a Senior Account Executive

FullSizeRender 5

I say I am a Senior Account Executive (my official title) but as many people know I am the queen of multi-tasking and wearing a >>

the push 'n pull


the twitter feed tca on twitter

  • Before you get wrapped up in holiday festivities, read this!

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  • Taking calculated risks can really pay off. See how our recent digital-focused campaign won big.

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  • With the holidays approaching, we know you have a lot on your mind. Here's how to stay focused at work.

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  • Our resident mascot is here today, resting up for her big night out at @aacspca's Lights and Leashes event.

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  • Everyone's tired of hearing about the #RedCup saga but there's a lot to learn from an advertising standpoint.

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