ANNAPOLIS, MD. (October 6, 2016) – The Cyphers Agency recently announced the launch of a campaign for Samsung Medical Imaging Distribution (MID), the exclusive U.S. partner for the global technology company’s healthcare imaging equipment.

Inspired by the Omnibus Bill – legislation that, among other things, cuts insurance reimbursement payments made to hospitals and doctor’s offices that do not upgrade from computed to digital radiology X-ray – the campaign supports Samsung MID’s nationwide sales efforts through the development and dissemination of both physical and digital collateral.

The scope of work includes the development of Samsung MID branding and a campaign concept; website creation and support, including ongoing product updates; content development and distribution via Samsung MID-branded email newsletters and social networks; and audience growth strategy.

“It’s great to be working with Samsung MID,” said Cyphers Agency President Dave Cyphers. “Samsung is clearly a global leader in digital technology, and it will be exciting to help bring its best-in-class medical equipment to hospitals and private practices throughout the country.”

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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